Qiu Wenbin 4

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), made open-market purchases of American Depositary Shares (ADS). He acquired 10,000 ADS on 2026-06-17 at a weighted-average price of about $2.83 (total ~$28,300) and another 10,000 ADS on 2026-06-18 at a weighted-average price of about $2.77 (total ~$27,700), for roughly 20,000 ADS and $56,000 in combined purchases. These transactions are purchases (code P) — insider buying.

Key Details

• Transaction dates and prices: 2026-06-17 — 10,000 ADS at weighted avg ~$2.83 (range $2.83–$2.84 per footnote F1); 2026-06-18 — 10,000 ADS at weighted avg ~$2.77 (range $2.77–$2.79 per footnote F2).
• Total value: ~ $56,000.
• Shares owned after transaction: not specified in the provided excerpt; footnote F3 states that the ADS are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person, following these transactions.
• Notable footnotes: F1/F2 explain weighted-average price ranges and that breakdowns by price are available on request; F3 confirms holdings are through a wholly owned Singapore entity.
• Filing timing: Form 4 was filed 2026-06-22 for transactions on 2026-06-17 and 06-18 — this is several days after the transactions and appears later than the typical two-business-day Form 4 filing deadline.

Context
These were straightforward open-market purchases (purchase code P). Insider purchases can be of interest to retail investors as a direct purchase of shares, but they do not prove future performance. The holdings are reported as held by an entity wholly owned by the CEO (per F3), which is common for insiders who use personal holding companies.