Borders Ben 4

What Happened Ben Borders, Apple’s Principal Accounting Officer, disposed of 1,274 shares of Apple on May 8, 2026 at $290.00 per share, generating proceeds of $369,460. The transaction is reported as a sale (S) and was executed pursuant to a pre-arranged Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-05-08; price: $290.00; shares sold: 1,274; proceeds: $369,460.
• Report filed: 2026-05-12 (filed within the two-business-day Form 4 deadline for officers).
• Transaction type: open-market or private sale (reported as S).
• Footnote: Sale made under a Rule 10b5-1 trading plan adopted by Borders on February 6, 2026.
• Shares owned after transaction: not disclosed in the information provided.

Context Sales under Rule 10b5-1 plans are pre-scheduled and are commonly used by insiders to liquidate holdings on a set schedule; they do not necessarily signal a change in the insider’s view of the company. For retail investors, purchases by insiders can be more indicative of confidence than routine, pre-planned sales.