NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES - Schedule of Disaggregation of Revenue (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024
Disaggregation of Revenue [Line Items]
Revenue	$ 21,103,134	$ 16,624,289	$ 40,651,700	$ 32,142,441
Digital Channels [Member]
Disaggregation of Revenue [Line Items]
Revenue	9,046,593	9,513,381	17,346,308	18,422,316
National Distribution [Member]
Disaggregation of Revenue [Line Items]
Revenue	7,623,154	3,122,801	14,185,321	5,933,896
Local Distribution [Member]
Disaggregation of Revenue [Line Items]
Revenue	4,232,711	2,822,053	8,666,329	5,177,098
Direct to Consumer [Member]
Disaggregation of Revenue [Line Items]
Revenue	0	916,797	0	2,151,663
Other Services [Member]
Disaggregation of Revenue [Line Items]
Revenue	$ 200,676	$ 249,257	$ 453,742	$ 457,468

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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+ Details

- Definition

Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss).

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+ Details

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