Coon Stephanie 4/A

What Happened

• Stephanie Coon, Senior Vice President of Strategy at Vital Farms, had 1,328 shares withheld by the issuer to satisfy a tax withholding obligation related to an option exercise. The withholding price was $29.32 per share, totaling approximately $38,937. The reported transaction date is March 13, 2025; this Form 4 is an amended filing submitted on January 27, 2026.

Key Details

• Transaction date: 2025-03-13
• Shares withheld (disposed): 1,328 @ $29.32 per share = $38,937
• Transaction code: F — shares withheld by issuer to satisfy withholding tax
• Filing status: AMENDED filing (filed 2026-01-27). Footnote F2 states the amendment corrects the number of shares withheld and the number of shares beneficially owned following the transaction.
• Shares owned after transaction: corrected in the amendment; exact post-transaction ownership not specified in the provided excerpt.

Context

• This was a tax-withholding disposition (common after exercising options), not an open-market sale — typically a routine, administrative action to cover taxes rather than a directional trade signal. The amendment indicates the originally reported withholding/ownership numbers were adjusted; review the full amended Form 4 for the corrected beneficial ownership figures.