Goodrich Brian D. 4

What Happened

• Brian D. Goodrich, Executive Vice President and General Counsel of First Financial Bankshares, purchased 1,665 shares of FFIN on March 6, 2026. The shares were acquired at $29.89 per share for a total transaction value of approximately $49,767. This was a straight purchase (Form 4 code P), which represents an insider buy rather than a sale.

Key Details

• Transaction date: 2026-03-06
• Price: $29.89 per share
• Shares acquired: 1,665
• Total value: ~$49,767
• Transaction type: Purchase (P) — described as open market or private purchase on the filing
• Filing date: 2026-03-09 (filed with the SEC; appears to be timely based on standard Form 4 deadlines)
• Shares owned after transaction: Not reported in the provided filing excerpt
• Footnotes/notable conditions: No 10b5-1 plan, tax withholding, or other special footnotes disclosed in the provided data

Context

• A direct purchase by an executive means the insider added to their personal position in the company; purchases can be interpreted by investors as a positive signal but do not by themselves prove future performance. This was a straightforward buy (not an option exercise, gift, or award).