Coon Stephanie 4

What Happened

• Stephanie Coon, Chief Strategy Officer of Vital Farms (VITL), had shares withheld by the issuer to satisfy tax withholding related to equity compensation. On 2026-03-12, 1,625 shares were withheld at $17.62 each for $28,633. On 2026-03-16, 928 shares were withheld at $17.21 each for $15,971. Total withheld: 2,553 shares worth $44,604.
• This is a withholding (code F), not an open-market sale or purchase.

Key Details

• Transaction dates and prices:
  • 2026-03-12: 1,625 shares @ $17.62 = $28,633 (withheld)
  • 2026-03-16: 928 shares @ $17.21 = $15,971 (withheld)
• Shares owned after transaction: Not specified in the provided filing.
• Footnote: F1 — Shares withheld by the issuer to satisfy withholding tax obligation.
• Filing timeliness: Report filed 2026-03-16 for a 2026-03-12 transaction; filing appears timely under Form 4 rules (filed within the required business-day window).

Context

• Code F withholdings typically follow an option exercise or vesting event and are a routine tax-settlement step; they do not represent an open-market sale of shares to third parties. For most retail investors, these transactions are administrative and not necessarily indicative of the insider’s view on the company’s stock.