Bal Joanne 4

What Happened

• Joanne Bal, Chief Legal Officer, Secretary & Head of Impact at Vital Farms, acquired 500 shares of VITL common stock on 2026-05-15 at $7.21 per share, for a total cost of $3,605. This transaction was a purchase through the company's Employee Stock Purchase Plan (ESPP), which is generally a routine way for employees to buy company stock.

Key Details

• Transaction date and price: 2026-05-15, 500 shares at $7.21 each.
• Total value: $3,605.
• Plan/footnote: Shares purchased under Vital Farms' 2020 ESPP; bought at 85% of the closing price on the purchase date and marked exempt under Rule 16b-3(c) and 16b-3(d).
• Shares owned after transaction: Not disclosed in this Form 4.
• Filing date and timeliness: Form 4 filed 2026-05-19 (4 days after the reported transaction); this appears later than the SEC's typical 2-business-day filing requirement.

Context

• ESPP purchases are commonly payroll- or contribution-driven and are often routine employee purchases rather than directional bets by insiders. The amount here ($3.6k) is small, so while it is a purchase (which is more informative than a sale), it is not a material insider investment. The filing does not indicate any immediate sale or option exercise; it simply reports the ESPP acquisition.