Holland Joseph Michael 4/A

What Happened Joseph Michael Holland, Chief Supply Chain Officer of Vital Farms, purchased 12,484 shares of Vital Farms common stock in an open-market/private purchase on May 14, 2026. The reported weighted-average price was $8.00 per share, for a total transaction value of approximately $99,872. This Form 4/A (filed May 21, 2026) amends the May 18, 2026 filing to clarify that the transaction was a purchase.

Key Details

• Transaction date: May 14, 2026.
• Transaction type/code: Purchase (P) — open market or private purchase.
• Shares bought: 12,484 shares.
• Price: reported weighted-average $8.00; actual trades ranged $7.98–$8.01 (per footnote).
• Total value: ~$99,872.
• Shares owned after transaction: not disclosed in this filing.
• Filing status: original Form 4 filed May 18, 2026; amended Form 4/A filed May 21, 2026 to clarify the footnote. The original filing date (May 18) was within the usual two-business-day window following the May 14 trade.

Context Insider purchases are often watched by investors as a stronger signal of insider conviction than routine sales, but filings alone don’t prove intent. This report only documents the purchase; it does not indicate any related plan (e.g., 10b5-1) or subsequent sales. The footnote clarifies the weighted-average pricing and offers to provide per-trade pricing details on request.