Ayotte Jon 4

What Happened Jon Ayotte, Chief Accounting Officer of EverQuote (EVER), reported multiple transactions. On July 6, 2026 he sold 625 shares (weighted avg $24.59; range $24.50–$25.48) for $15,369 and 256 shares (weighted avg $25.86; range $25.54–$26.22) for $6,620. On July 8, 2026 he exercised options to acquire 3,156 shares at an exercise price of $7.09 per share (total $22,392) and the filing shows those same 3,156 shares were disposed as a derivative transaction (amount reported $22,392). The combined reported amounts across these entries total roughly $44,381.

Key Details

• Transaction dates: open-market sales on 2026-07-06; option exercise and related derivative disposition on 2026-07-08. Filing date: 2026-07-08.
• Prices/ranges: 625 sh sold at weighted avg $24.59 (range $24.50–$25.48); 256 sh sold at weighted avg $25.86 (range $25.54–$26.22); options exercised at $7.09/share.
• Reported amounts: ~$15,369, ~$6,620, and $22,392 (exercise/disposition).
• Shares owned after the transactions: not specified in the information provided in this summary.
• Footnotes: the July 6 sales were executed under a Rule 10b5-1 trading plan adopted March 9, 2026. The selling prices for the open-market trades are reported as weighted averages across ranges; the option shares vested over a prior two‑year schedule (12.5% on Nov 20, 2023 and quarterly thereafter).
• Timeliness: filing was submitted July 8, 2026; no late-reporting flag indicated in the materials provided.

Context

• The filing shows an option exercise (acquisition at $7.09/share) and a simultaneous derivative disposition of those same 3,156 shares in the filing — meaning the exercised shares were not retained (no net shares added from the exercise as reported). This can reflect a cashless exercise or an immediate sale/transfer of the underlying shares; the filing labels the disposition as a derivative transaction but does not detail the mechanics beyond the amounts reported.
• Sales under a 10b5-1 plan are typically pre-arranged and often treated as routine dispositions rather than a spontaneous signal about company prospects. Purchases are generally considered more informative about insider conviction; here the activity is primarily sales combined with an option exercise.