HubSpot Director Brian Halligan Sells 8,500 Shares

What Happened
Brian Halligan, a director of HubSpot Inc. (HUBS), disposed of 8,500 shares in an open-market sale on 2026-08-18 at $219.50 per share, generating proceeds of $1,865,750. This was a sale (not a purchase), and the filing indicates it was executed under a pre-arranged 10b5-1 trading plan.

Key Details

• Transaction date: 2026-08-18 (reported on Form 4 filed 2026-08-20).
• Transaction type/code: Open-market sale (S).
• Price and proceeds: 8,500 shares × $219.50 = $1,865,750.
• Shares owned after transaction: Not specified in this filing.
• Footnotes of note:
  • F1: Sale was effected pursuant to a 10b5-1 trading plan adopted 3/12/2026.
  • F2: The reported shares are held by Wolf Investors, LLC; the LLC’s manager is Paul Karger and the sole member is the Brian P. Halligan 2026 New Hampshire Trust (settlor: Halligan). Halligan disclaims beneficial ownership except to the extent of any pecuniary interest.
• Timeliness: Form 4 was filed two days after the transaction date; the filing does not indicate a late filing.

Context

• Sales executed under a 10b5-1 plan are pre-planned transactions and are generally considered routine rather than a direct signal of the insider’s current view on the company.
• Halligan is identified as a director; this is not presented as an options exercise, gift, or tax-withholding event.