KERBY JEFFERY SCOTT 4
4 · Purple Innovation, Inc. · Filed Apr 2, 2025
Insider Transaction Report
Form 4
KERBY JEFFERY SCOTT
Chief of Owned Retail
Transactions
- Tax Payment
Class A Common Stock
2025-03-31$0.76/sh−4,647$3,528→ 60,443 total - Exercise/Conversion
Restricted Stock Units
2025-03-31−13,585→ 27,170 total→ Class A Common Stock (13,585 underlying) - Exercise/Conversion
Class A Common Stock
2025-03-31+13,585→ 65,090 total
Footnotes (2)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis
- [F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.