Insider · CIK 0001962555

KERBY JEFFERY SCOTT

Reports to the SEC for 1 company · LEHI, UT

sec.gov

Transactions

Companies

Filings

CIK

0001962555

Forms 4 and 5

Insider transactions

22 trades

Date	Company	Role	Code	Shares	Price	Value	Shares after
2026-03-31	PRPLPurple Innovation, Inc.M Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	+13.6K sh	—	—	80,563
2026-03-31	PRPLPurple Innovation, Inc.F Tax Payment	Chief of Owned Retail	FTax Payment	−3,920 sh	$0.66	−$2,591.904	76,643
2026-03-31	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	−13.6K sh	—	—	13,585
2026-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	+9,186 sh	—	—	69,629
2026-03-15	PRPLPurple Innovation, Inc.F Tax Payment	Chief of Owned Retail	FTax Payment	−2,651 sh	$0.71	−$1,871.871	66,978
2026-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	−9,186 sh	—	—	0
2026-03-15	PRPLPurple Innovation, Inc. · Performance Stock UnitsD Disposition to Issuer	Chief of Owned Retail	DDisposition to Issuer	−51.2K sh	—	—	0
2025-03-31	PRPLPurple Innovation, Inc.M Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	+13.6K sh	—	—	65,090
2025-03-31	PRPLPurple Innovation, Inc.F Tax Payment	Chief of Owned Retail	FTax Payment	−4,647 sh	$0.76	−$3,528.002	60,443
2025-03-31	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	−13.6K sh	—	—	27,170
2025-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	+9,186 sh	—	—	54,647
2025-03-15	PRPLPurple Innovation, Inc.F Tax Payment	Chief of Owned Retail	FTax Payment	−3,142 sh	$0.90	−$2,827.486	51,505
2025-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	−9,186 sh	—	—	9,186
2024-06-20	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Chief of Owned Retail	AAward	+40.8K sh	—	—	40,755
2024-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	+9,185 sh	—	—	48,612
2024-03-15	PRPLPurple Innovation, Inc.F Tax Payment	Chief of Owned Retail	FTax Payment	−3,151 sh	$1.56	−$4,915.56	45,461
2024-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief of Owned Retail	MExercise/Conversion	−9,185 sh	—	—	18,372
2023-06-20	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Chief of Owned Retail	AAward	+27.6K sh	—	—	27,557
2023-06-20	PRPLPurple Innovation, Inc. · Performance Stock UnitsA Award	Chief of Owned Retail	AAward	+51.2K sh	—	—	51,178
2023-05-26	PRPLPurple Innovation, Inc.P Purchase	Chief of Owned Retail	PPurchase	+16.4K sh	$3.45	+$56.4K	39,427
2023-04-27	PRPLPurple Innovation, Inc.J Other	Chief of Owned Retail	JOther	−230.77 sh	—	—	0
2023-03-23	PRPLPurple Innovation, Inc.P Purchase	Chief of Owned Retail	PPurchase	+23.1K sh	$2.77	+$63.9K	23,077

Recent filings

Accepted (ET)
Apr 24
KERBY JEFFERY SCOTT0001213900-26-039305
SEC(opens sec.gov)
Mar 174
KERBY JEFFERY SCOTT0001213900-26-029044
SEC(opens sec.gov)
Apr 24
KERBY JEFFERY SCOTT0001213900-25-027977
SEC(opens sec.gov)
Mar 184
KERBY JEFFERY SCOTT0001013762-25-000582
SEC(opens sec.gov)
Jun 214
KERBY JEFFERY SCOTT0001213900-24-054747
SEC(opens sec.gov)
Mar 194
KERBY JEFFERY SCOTT0001213900-24-024001
SEC(opens sec.gov)
Jun 224
KERBY JEFFERY SCOTT0001213900-23-050945
SEC(opens sec.gov)
May 304
KERBY JEFFERY SCOTT0001213900-23-044140
SEC(opens sec.gov)

Companies

Purple Innovation, Inc.Chief of Owned RetailPRPL

Address

C/O PURPLE INNOVATION, INC. 4100 N. CHAPEL RIDGE RD., SUITE 200

LEHI, UT, 84043