Vogensen Todd E. 4

What Happened

• Todd E. Vogensen, Chief Financial Officer of Purple Innovation, had 43,210 restricted stock units (RSUs) convert into 43,210 shares of Class A common stock on March 14, 2026. As part of the vesting/settlement, 12,683 shares were surrendered/withheld to cover tax liabilities at $0.71 per share, totaling $8,955. The filing also shows the related derivative awards were converted/cancelled in the process.

Key Details

• Transaction date: March 14, 2026; Form 4 filed March 17, 2026 (appears timely — within two business days).
• Primary actions: Conversion/exercise of derivative/RSUs (code M) resulting in 43,210 shares acquired; tax withholding (code F) of 12,683 shares at $0.71/share for $8,955.
• Footnotes: RSUs convert one-for-one into Class A common stock and vest over three installments (1/3 on 3/14/2025; half of the remainder on 3/14/2026; balance on 3/14/2027). Fractional shares are rounded down.
• Shares owned after the transaction: Not specified in the material provided in this summary.

Context

• This was a vesting/settlement of RSUs rather than an open-market purchase or sale by the insider. The withholding of shares to satisfy tax obligations is a common administrative step and not a market sale signal. The filing indicates conversion of derivative awards into stock and withholding to cover taxes, not an active sell in the market.