HAYNOR ERIC SCOTT 4
4 · Purple Innovation, Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
Purple Innovation (PRPL) COO Eric Haynor Exercises RSUs & Surrenders Shares
What Happened Eric Haynor, Chief Operating Officer of Purple Innovation (PRPL), reported the conversion/vesting of restricted stock units and related share dispositions on March 15, 2026. The filing shows:
- 14,097 shares acquired via exercise/conversion of a derivative (RSU conversion).
- 14,097 shares disposed (derivative) at $0.00.
- 78,539 shares disposed to the issuer at $0.00. All reported disposals are at $0.00, and no cash proceeds are shown in the filing.
Key Details
- Transaction date: March 15, 2026. Form 4 filed March 17, 2026 (timely).
- Codes: M = exercise/conversion of derivative; D = disposition to issuer.
- Shares involved: 14,097 acquired (conversion) and total of 92,636 shares reported disposed (14,097 + 78,539).
- Price/value: $0.00 reported for disposed shares; no dollar proceeds listed.
- Shares owned after the transactions: not specified in the provided summary of the filing.
- Footnotes:
- F1/F2: These were Restricted Stock Units that convert one-for-one into Class A common stock and were subject to a vesting schedule culminating March 15, 2026.
- F3: Performance Stock Units granted in 2023 did not meet targets and did not result in issued shares.
- No indication in the filing of a 10b5-1 plan or that the filing was late.
Context The filing reflects RSU vesting and subsequent share dispositions. Dispositions to the issuer at $0.00 commonly represent shares surrendered to satisfy tax-withholding or similar employer-side obligations upon vesting; the Form 4 itself reports the transactions but does not state the exact reason for the disposals. This activity is routine for vested equity awards and does not, by itself, signal a trading view by the insider.
Insider Transaction Report
- Exercise/Conversion
Class A Common Stock
[F1]2026-03-15+14,097→ 239,703.55 total - Exercise/Conversion
Restricted Stock Units
[F1][F2]2026-03-15−14,097→ 0 total→ Class A Common Stock (14,097 underlying) - Disposition to Issuer
Performance Stock Units
[F1][F3]2026-03-15−78,539→ 0 total→ Class A Common Stock (0 underlying)
Footnotes (3)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- [F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
- [F3]On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.