HAYNOR ERIC SCOTT 4

What Happened Eric Haynor, Chief Operating Officer of Purple Innovation (PRPL), reported the conversion/vesting of restricted stock units and related share dispositions on March 15, 2026. The filing shows:

• 14,097 shares acquired via exercise/conversion of a derivative (RSU conversion).
• 14,097 shares disposed (derivative) at $0.00.
• 78,539 shares disposed to the issuer at $0.00. All reported disposals are at $0.00, and no cash proceeds are shown in the filing.

Key Details

• Transaction date: March 15, 2026. Form 4 filed March 17, 2026 (timely).
• Codes: M = exercise/conversion of derivative; D = disposition to issuer.
• Shares involved: 14,097 acquired (conversion) and total of 92,636 shares reported disposed (14,097 + 78,539).
• Price/value: $0.00 reported for disposed shares; no dollar proceeds listed.
• Shares owned after the transactions: not specified in the provided summary of the filing.
• Footnotes:
  • F1/F2: These were Restricted Stock Units that convert one-for-one into Class A common stock and were subject to a vesting schedule culminating March 15, 2026.
  • F3: Performance Stock Units granted in 2023 did not meet targets and did not result in issued shares.
• No indication in the filing of a 10b5-1 plan or that the filing was late.

Context The filing reflects RSU vesting and subsequent share dispositions. Dispositions to the issuer at $0.00 commonly represent shares surrendered to satisfy tax-withholding or similar employer-side obligations upon vesting; the Form 4 itself reports the transactions but does not state the exact reason for the disposals. This activity is routine for vested equity awards and does not, by itself, signal a trading view by the insider.