MYLOD ROBERT J JR 4

What Happened Robert J. Mylod Jr., a director of Booking Holdings (BKNG), reported multiple open‑market sales on 2026-02-02 totaling 40 shares for aggregate proceeds of $204,214. Individual trades ranged from 1–7 shares at prices between $5,027.53 and $5,122.66 per share (approximate average price ~$5,105.35). These were sales (not purchases) and therefore are generally considered routine liquidity rather than a bullish purchase signal.

Key Details

• Transaction date: 2026-02-02; Form 4 filed: 2026-02-03 (timely).
• Trades: 15 open‑market sale transactions totaling 40 shares for $204,214.
• Price range: $5,027.53 – $5,122.66; approximate average price ~$5,105.35 per share.
• Shares owned after transaction: Not disclosed in the supplied filing.
• Footnotes: (F1) Sales were made under a 10b5‑1 trading plan adopted August 7, 2025. (F2) Mylod is the managing member of Annox Capital, LLC and may be deemed to beneficially own shares held by that entity; he disclaims beneficial ownership except to the extent of any pecuniary interest.
• Filing timeliness: Report appears timely (filed one day after the trades).

Context Sales executed under a pre‑arranged 10b5‑1 plan are typically scheduled in advance and can reflect planned diversification or liquidity needs rather than a change in view about the company. This filing documents small, routine sales by a director rather than an acquisition or large insider accumulation.