Rocky Brands (RCKY) Director Curtis Loveland Sells 3,483 Shares

What Happened
Curtis A. Loveland, Assistant Secretary and a director of Rocky Brands, sold 3,483 shares in an open-market transaction on August 4, 2026. The weighted-average sale price was $50.54, producing gross proceeds of approximately $176,043. This was a sale (code S), which is often routine insider selling and not, by itself, a signal of company fundamentals.

Key Details

• Transaction date: 2026-08-04; Form 4 filed: 2026-08-05 (timely within reporting rules).
• Shares sold: 3,483 at a weighted-average price of $50.54; total proceeds ≈ $176,043.
• Price range reported: $50.35 to $50.715 (footnote F1 indicates the weighted average; detailed per-price quantities available on request to the SEC/issuer).
• Shares owned after the transaction: not disclosed in the data provided in this summary.
• No indication in this filing of a 10b5-1 plan, tax withholding, gift, or option exercise.

Context
Sales by officers or directors are commonly for personal liquidity or portfolio management and do not necessarily reflect insider views on company prospects. Purchases generally carry more weight for interpreting insider confidence. This filing appears timely and factual; retail investors should combine this with other filings and company news before drawing conclusions.