Inuvo, Inc.: CEO Robert C. Buchner exercised 83,332 shares

What happened

• Robert C. Buchner, CEO, exercised or converted derivatives resulting in 83,332 shares on Oct 1, 2026. The filing shows 41,666 shares acquired at $0.00 and 41,666 derivative shares disposed at $0.00. Separately, 12,024 shares were surrendered to cover tax obligations at $0.58 per share for $6,974.

Key details

• Transaction date(s) and price(s): Oct 1, 2026; exercises at $0.00; tax withholding at $0.58 per share.
• Shares owned after the transaction: not reported in this filing.
• Relevant footnotes from the filing:
  • F1: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
  • F2: The restricted stock units vest 33.33% per year beginning on the first anniversary of the date of grant.
• Transaction codes reported: M = exercise or conversion of derivative; F = payment of exercise price or tax liability.
• Filing timeliness: the filing does not indicate it was filed late.

Why it may matter

• The filing shows an exercise/conversion of derivatives and that shares were withheld/disposed to cover tax liabilities; this indicates shares were not all held outright following the exercise according to the reported dispositions.
• The filing does not show why the insider traded or why the company acted.