Davis Brian Scott 4
Research Summary
AI-generated summary
Western Digital (WDC) Chief Sales & Marketing Officer Brian Davis Sells $5.01M
What Happened Brian Davis, Western Digital’s Chief Sales & Marketing Officer, sold a total of 10,000 shares in multiple open-market transactions on May 11, 2026, generating approximately $5,006,895 in proceeds. The individual sale prices ranged from $489.78 to $510.00 per share (many tranches reported as weighted-average prices in the filing). The sales were reported under transaction code "S" (sale) and were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 3, 2025.
Key Details
- Transaction date: May 11, 2026 (Form 4 filed May 12, 2026)
- Total shares sold: 10,000; total proceeds: ≈ $5,006,895
- Price range reported in the filing: $489.78 (low) to $510.00 (high); several tranches listed with weighted-average price ranges (see footnotes F2–F16)
- Reported as open-market sales (code S); effected under a pre-established 10b5-1 plan (Footnote F1)
- Shares owned after the transaction: not specified in the information provided
- Filing timeliness: Form 4 filed the day after the transactions (appears timely, not marked late)
Context Sales made under a Rule 10b5-1 plan are pre-scheduled and are commonly used by insiders to systematically sell shares; they do not necessarily indicate a change in the insider’s view of the company. For retail investors, purchases by insiders are generally considered more indicative of confidence than routine scheduled sales.