WHEELER WILLIAM J 4

What Happened

• William J. Wheeler, a director of Ethos Technologies, reported an acquisition of 260,525 shares on 2026-01-30. The transaction was reported at $19.00 per share, for a total reported value of $4,949,975. The filing lists the transaction type as "P" (purchase — open market or private purchase), which is a buy rather than a sale.

Key Details

• Transaction date and price: 2026-01-30 — 260,525 shares at $19.00/share.
• Total value: $4,949,975.
• Shares owned after transaction: not disclosed in the filing.
• Footnote: the reported amount includes 7,875 shares issuable on settlement of restricted stock units (RSUs). Those RSUs vest only after (i) a service requirement and (ii) a liquidity-event requirement; the liquidity-event milestone was satisfied upon effectiveness of the issuer's Form S-1 in connection with its IPO. If both conditions are met, the RSU shares vest quarterly over the 24 months following July 21, 2025.
• Filing/timeliness: Form 4 was filed on 2026-01-30 (no lateness flag shown in the filing).

Context

• Purchases by directors are typically viewed as a positive signal because they increase insider ownership, but filings are factual disclosures and do not reveal motive. The RSU portion is subject to continued service/vesting requirements despite the liquidity milestone having been met.