MADDEN LARRY 4

What Happened
Larry Madden, Chief Financial Officer of Viant Technology, reported two transactions: a small open-market sale and a large restricted stock unit (RSU) grant. On 2026-03-13 he sold 1,658 shares at a weighted average price of $13.03 for proceeds of about $21,607. On 2026-03-15 he was granted 249,258 RSUs (no cash exchanged) that will convert to shares as they vest.

Key Details

• Sale: 1,658 shares disposed on 2026-03-13; weighted average price $13.03; total reported proceeds $21,607. Price per share ranged $13.00–$13.06. (Footnote F2)
• Grant: 249,258 RSUs awarded on 2026-03-15; reported price $0.00 (award, not a cash purchase). (Footnote F3)
• Vesting: RSUs vest in equal quarterly installments (~8.33% per quarter) over three years, subject to continued service and plan/grant terms. (Footnote F3)
• Sale plan: The sale was executed pursuant to a pre-established Rule 10b5-1 trading plan adopted by Madden on June 2, 2025. (Footnote F1)
• Shares owned after the transactions: not disclosed in this filing.
• Filing: Form 4 filed with the SEC on 2026-03-17 reporting the 2026-03-13 and 2026-03-15 transactions; no late-filing flag is indicated in this report.

Context: The sale was executed under a 10b5-1 plan (a preset trading program), which is commonly used by insiders to sell shares on a pre-arranged schedule and is generally considered routine. The RSU grant is a time-based compensation award that vests over three years and will convert to shares only as vesting conditions are met. This filing reports both a small cash-generating sale and a larger compensation award; the RSUs represent potential future shares rather than an immediate transfer of stock or cash.