Gerspach John C 4

What Happened

• John C. Gerspach, a director of Bread Financial Holdings, Inc. (BFH), received a grant of 730 restricted stock units (RSUs) on July 15, 2026. The filing reports the grant as an award (transaction code A); no purchase price or aggregate dollar value was reported. The RSUs are scheduled to vest on July 15, 2027.

Key Details

• Transaction date: July 15, 2026; Form 4 filed July 17, 2026 (timely filing).
• Transaction type/code: Award/Grant (A) of 730 RSUs; acquisition price listed as N/A.
• Vesting: The new 730 RSUs vest on July 15, 2027 (Footnote F1).
• Shares owned after transaction: Beneficial ownership reported as 49,574 total securities (22,235 unrestricted shares + 27,339 unvested RSUs, including this new 730-RSU grant) (Footnote F2).
• Ownership/Trust detail: Some shares are held by the Gerspach 2020 GST Exempt Trust, for which the reporting person’s spouse is trustee (Footnote F3).
• No indication of a 10b5‑1 plan, cashless exercise, tax withholding, or late filing in this report.

Context

• RSU grants are a form of equity compensation and typically vest over time; they do not represent an immediate cash investment or sale. Such awards are often part of routine director compensation and should not be read alone as a buy/sell signal.