Roku (ROKU) Director Neil Hunt Sells 2,000 Shares for $281K

What Happened
Neil D. Hunt, a Roku (ROKU) director, sold a total of 2,000 shares in open-market trades on July 1, 2026, netting about $281,307 (three lots: 158 @ $139.75; 1,380 @ $140.54; 462 @ $141.30). On the same day he also completed conversions/exercises of derivative securities (listed as conversions/exercises) involving a total of 8,000 shares (entries include 2,000 shares converted/ acquired, 4,000 shares exercised/acquired, and related disposals shown at $0.00 in the filing).

Key Details

• Transaction date: July 1, 2026; Form 4 filed July 2, 2026 (timely filing).
• Open-market sales: 158 shares @ $139.75; 1,380 shares @ $140.54; 462 shares @ $141.30. Total cash received ≈ $281,307. Reported per-share prices are weighted averages (ranges: $138.88–$139.87; $140.00–$140.99; $141.12–$141.66).
• Derivative activity: exercises/conversions totaling 8,000 shares recorded with $0.00 exercise price in the filing (some shares shown as acquired and some as disposed in connection with the exercises/conversions). Footnote F6 notes the option is fully vested.
• Sales plan: Sales were made pursuant to a 10b5-1 trading plan (Footnote F2).
• Shares owned after transaction: not specified in the excerpt provided.
• No late-filing indication in this filing.

Context

• The filing shows both derivative exercises/conversions and subsequent open-market sales. When an option or convertible share is exercised and shares are immediately sold, that is effectively a cashless or immediate disposition; the filing reflects those related acquisitions/dispositions (zero exercise price entries).
• Footnote F1 clarifies Class B common shares are convertible into Class A shares under certain conditions; conversions may be routine corporate/structural events.
• Sales under a 10b5-1 plan are pre-arranged and routine trading mechanisms; they do not necessarily indicate a change in insider sentiment.