ROKU Director Neil D. Hunt Sells 2,000 Shares for ~$292.5K

What Happened

• Neil D. Hunt, a director of Roku, sold a total of 2,000 shares in open-market transactions on August 3, 2026 for combined cash proceeds of approximately $292,506 (1,888 shares at $146.21; 112 shares at $146.98). The Form 4 also reports exercises/conversions of derivative securities (options and Class B share conversions) that resulted in share acquisitions and disposals recorded the same day.

Key Details

• Transaction date: August 3, 2026; Form filed Aug 5, 2026 (timely).
• Open-market sales: 1,888 shares at a weighted avg $146.21 (range $145.85–$146.70); 112 shares at a weighted avg $146.98 (range $146.88–$147.08). Total proceeds ≈ $292,506.
• Derivative activity: reported exercises/conversions (codes M and C) involving 4,000-share and 2,000-share entries at $0.00 reported price (reflecting option exercise/conversion events). Footnote F5 notes the option is fully vested.
• Shares sold pursuant to a 10b5‑1 trading plan (footnote F2).
• Footnote F1 explains Class B common shares are convertible into Class A shares under certain conditions.
• Shares owned after the transactions are not specified in the provided excerpt.

Context

• The filing shows both derivative exercises/conversions and open-market sales. The sale of 2,000 shares generated cash proceeds (~$292.5K) and was executed under a pre-established 10b5‑1 plan (common for routine insider selling). The derivatives entries indicate exercises/conversions of previously held options/Class B shares; some acquired shares appear to have been converted or recorded as disposed the same day. These actions are reporting events and do not, by themselves, indicate management intent or company outlook.