Roku (ROKU) Director Neil D. Hunt Sells 2,000 Shares

What Happened

• Neil D. Hunt, a director of Roku, reported open-market sales of 2,000 shares on September 1, 2026 — 1,419 shares at a weighted average price of $156.05 ($221,435) and 581 shares at a weighted average price of $156.92 ($91,171), totaling about $312,606.
• The filing also shows derivative transactions: exercises/conversions involving 4,000 option-based shares (reported at $0.00 exercise price) and conversions of Class B common stock (blocks of 2,000 shares). Those derivative entries show no cash proceeds in the filing.

Key Details

• Transaction date: 2026-09-01; Form 4 filed: 2026-09-03 (appears timely).
• Sale details: 1,419 shares @ $156.05 (weighted avg; prices ranged $155.53–$156.49 per F3) and 581 shares @ $156.92 (weighted avg; prices ranged $156.57–$157.46 per F4). Total proceeds reported ≈ $312,606.
• Sales were made pursuant to a 10b5-1 trading plan (F2).
• Derivative activity: exercised/converted option-related shares (4,000) and conversions of Class B to Class A shares (2,000 blocks) — reported with $0 cash proceeds; one option noted as fully vested (F5). F1 explains Class B-to-A conversion mechanics.
• Shares owned after the transactions are not specified in the provided excerpt of the filing.

Context

• The open-market sales were executed under a pre-established 10b5-1 plan, which is often used for routine, pre-planned trades rather than ad-hoc insider timing.
• The filing’s derivative entries indicate option exercise/conversion activity; because those derivative transactions are reported with zero cash proceeds in this filing, they reflect non-cash conversions/exercises as reported, not an indicated cash purchase.
• This is director-level trading (not identified here as a 10% owner); factual reporting only — no inference about motivation is made.