Roku, Inc: director Neil D Hunt sold 2,000 shares

What happened

• Neil D Hunt, a director, sold 2,000 shares in open-market on Oct 1, 2026: 1,592 shares at a weighted average $150.85 for $240,153 and 408 shares at a weighted average $152.04 for $62,032, total $302,185.
• The filing also reports multiple derivative transactions on Oct 1, 2026: conversion of a derivative security (C) acquiring 2,000 shares (price reported as N/A); exercise/conversion of derivative securities (M) showing 4,000 shares disposed at $0.00 and 4,000 shares acquired at $0.00; and conversion of a derivative security (C) showing 2,000 shares disposed at $0.00.

Key details

• Transaction date: Oct 1, 2026. Open-market sale prices: weighted average $150.85 and $152.04 (see footnotes for price ranges $150.37–$151.31 and $151.41–$152.36). Derivative transactions report $0.00 exercise/conversion price or N/A where noted.
• Shares owned after the transactions: not stated in the filing.
• Footnotes: F1 describes Class B conversion mechanics; F2 says the open-market sales were pursuant to a 10b5-1 plan; F3 and F4 note the reported prices are weighted averages with price ranges; F5 notes an option is fully vested.
• Filing date: Oct 5, 2026 (reports transactions on Oct 1, 2026).

Why it may matter

• Options/exercise: the filing shows exercise/conversion activity for derivative securities for 4,000 shares with $0.00 exercise price and an immediate disposition of 4,000 shares, plus separate conversion entries for 2,000 shares.
• 10b5-1 plan: the open-market sales were made pursuant to a 10b5-1 plan (see F2).
• Reporting person: listed as a director; the filing does not indicate a 10% ownership status.

A filing does not show why the insider traded or why the company acted.