FARLEY JR JAMES D 4

What Happened

• James D. Farley Jr., a director of Harley‑Davidson, sold 6,454 shares of HOG stock in open‑market transactions on February 25, 2026. The reported weighted‑average price was $18.71 per share, for total proceeds of approximately $120,780. The filing reports the shares as "Disposed" (transaction code S).

Key Details

• Transaction date: 2026-02-25; Filing date (Form 4): 2026-02-26 (accession 0001415834-26-000005) — appears to be timely.
• Price: weighted average $18.71; individual sale prices ranged from $18.700 to $18.725 per share (see footnote F1).
• Shares sold: 6,454; Proceeds: ~$120,780.
• Shares owned after the transaction: Not disclosed in the provided filing details.
• Footnote F1: The reported price is a weighted average; the reporting person can provide breakdown of the number of shares sold at each separate price upon request.
• No indication in the provided filing of a 10b5‑1 plan, gift, option exercise, or tax‑withholding transaction.

Context

• This was a straightforward sale by a company director. Sales by insiders are common for liquidity and do not by themselves indicate a change in company outlook; purchases generally carry more interpretive weight for investors.
• If you want precise per‑trade pricing, the reporting person has committed (per the footnote) to provide the number of shares sold at each price upon request to the issuer, shareholders, or SEC staff.