Sullivan Amy Ervin 4

What Happened

• Amy Ervin Sullivan, President, CEO and Director of Brand House Collective, had 7,413 shares withheld on Feb 4, 2026 to satisfy tax withholding related to 25,000 restricted stock units (RSUs) that vested that day. The withholding was at $1.12 per share for a total value of $8,303. The remaining vested shares were retained by Sullivan.

Key Details

• Transaction date: 2026-02-04; filing date: 2026-02-06 (timely).
• Withheld shares: 7,413 at $1.12 per share; total value ~$8,303.
• Vested award: 25,000 RSUs vested on Feb 4, 2026; 7,413 withheld for taxes, 17,587 vested shares retained from this grant.
• Transaction code: F (shares withheld to satisfy tax withholding).
• Filing appears timely (reported within the Form 4 deadline); no 10b5-1 plan or sale was reported.

Context

• This was a tax-withholding event tied to RSU vesting (a routine administrative disposition), not an open-market sale or new purchase. Such withholdings are common and do not necessarily indicate insider sentiment about the stock.