Laird Superfood Appoints CFO Mark Johnson, Effective Oct 1, 2026

What Happened
Laird Superfood, Inc. announced on an 8-K (filed Sept. 8, 2026) that it appointed Mark Johnson as its Chief Financial Officer, effective October 1, 2026. Upon that date he will serve as the company’s principal financial officer and principal accounting officer. The company issued a related press release on Sept. 4, 2026.

Key Details

• Start date: October 1, 2026; appointment announced via offer letter dated August 31, 2026.
• Compensation: initial annual base salary of $375,000 and eligibility for an annual cash bonus targeted at 50% of base salary (2026 bonus to be pro-rated).
• Severance: if terminated without cause or if he resigns for good reason, eligible for six months’ base salary and up to six months of COBRA continuation coverage.
• Background and other terms: age 58; 25+ years in finance across CPG and private‑equity-backed companies (most recently Tropicana Brands Group and Champion Pet Foods); eligible for equity incentive plans and standard executive benefits; will sign the company’s standard indemnification agreement. No related-party transactions or family relationships were reported.

Why It Matters
A new CFO affects who oversees the company’s financial reporting, accounting, and investor communications. Investors should note the timing (effective Oct. 1), the compensation and severance terms, and that Johnson brings multi-decade CPG finance experience. This is an executive leadership change—not a financial results filing—so its immediate material impact is on management continuity and governance rather than earnings or revenue statements.