Gray Media, Inc. Updates Q3 2026 Guidance, Raises Political Ad Outlook

What Happened Gray Media, Inc. announced on September 28, 2026 that it updated its financial guidance for the quarter ending September 30, 2026. The company said it is raising its political advertising guidance for Q3 2026 and has lifted the low end of its total revenue range. A press release describing the update was furnished as Exhibit 99.1 to the Form 8-K.

Key Details

• Filing date: September 28, 2026 (Form 8-K, Item 2.02 Results of Operations and Financial Condition).
• Period affected: Quarter ending September 30, 2026 (Q3 2026).
• Guidance change: Company raised its political advertising guidance and raised the low end of the total revenue range (details in press release, Exhibit 99.1).
• Exhibit: Press release titled “Gray Media Raises 3Q 2026 Political Advertising Guidance and Lifts Low End of Total Revenue Range” is attached as Exhibit 99.1.

Why It Matters For investors, the update signals stronger-than-previously-expected demand for political advertising in Q3 and a reduced downside risk to reported revenue for the quarter. That can affect near-term quarterly results (revenue and potentially earnings) and investor expectations ahead of any quarterly report or earnings release. The Form 8-K does not disclose exact dollar or percentage amounts in the filing text—investors should review the furnished press release (Exhibit 99.1) and company disclosures for the specific figures.