Comscore (SCOR) Director William Paul Livek Buys 20,000 Shares

What Happened

• William Paul Livek, a director of Comscore, acquired 20,000 shares of COMSCORE, INC. (SCOR) in open-market purchases on August 28, 2026. The reported weighted-average price was $5.23 per share, for a total transaction value of approximately $104,600. This was a purchase (a buying activity), which investors often view as a more informative signal than routine sales, though it does not prove intent or future performance.

Key Details

• Transaction date: August 28, 2026 (reported on Form 4 filed Aug 31, 2026).
• Transaction type: Open market purchase (Code P).
• Shares purchased: 20,000; reported weighted-average price: $5.23; total cost ≈ $104,600.
• Price range: Purchases occurred at prices between $5.20 and $5.28 per share (see footnote).
• Shares owned after transaction: Not specified in the provided summary of the filing.
• Footnote: The $5.23 is a weighted-average price; the filer notes multiple trades at $5.20–$5.28 and will provide a per-price breakdown to the SEC or issuer upon request.
• Filing timeliness: Form 4 was filed Aug 31, 2026 — within the SEC’s typical two-business-day reporting window for insiders (no late filing indicated).

Context

• This was a straightforward open-market purchase by a company director. Purchases can indicate confidence or a desire to increase ownership, but they are not definitive forecasts of company performance. The footnote clarifies the average price reflects multiple trades; no derivatives, awards, or tax-withholding transactions were involved in this report.