Sadowsky Kenneth 4

What Happened

• Kenneth Sadowsky, a director of Vita Coco Company, Inc. (COCO), sold 3,900 shares of COCO common stock on January 21, 2026. The reported weighted-average price was $53.92, for total proceeds of approximately $210,288. The sales were effected in multiple transactions at prices ranging from $53.78 to $54.03.

Key Details

• Transaction date: 2026-01-21 (reported on Form 4 filed 2026-01-23).
• Transaction type/code: Sale (S); open-market sales executed under a Rule 10b5-1 trading plan (Footnote F1).
• Price details: Weighted average $53.92; individual trades ranged $53.78–$54.03 (Footnote F2).
• Shares sold/total value: 3,900 shares for ≈ $210,288.
• Shares owned after transaction: Not specified in the provided filing extract.
• Other notable footnotes: F3 notes a stock option is fully vested and currently exercisable (related holdings disclosure).
• Filing timeliness: Report filed Jan 23, 2026 for a Jan 21 transaction — appears to be timely under Form 4 reporting rules.

Context

• The sales were made under a Rule 10b5-1 plan, which typically means the trades were preplanned and may not reflect immediate insider views. Sales are common and often routine; purchases generally provide stronger signals about an insider’s view of the company.