Liran Ira 4

What Happened
Director Liran Ira sold a total of 50,000 shares of Vita Coco (COCO) common stock in open-market/private transactions on February 5, 2026. The sales were reported as two dispositions: 20,000 shares at a weighted-average price of $56.66 (proceeds $1,133,200) and 30,000 shares at a weighted-average price of $56.65 (proceeds $1,699,500), for combined proceeds of approximately $2,832,700. The filing indicates the sales were made pursuant to a Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-02-05; Form 4 filed: 2026-02-06 (timely filing).
• Reported sales:
  • 20,000 shares @ weighted avg $56.66 — $1,133,200
  • 30,000 shares @ weighted avg $56.65 — $1,699,500
• Price ranges (per footnotes): first block sold across $54.48–$57.33; second block across $54.70–$57.36. The reported prices are weighted averages; exact per-trade breakdown available on request to the issuer or SEC staff.
• Shares held in: Ira Liran 2012 Family Trust (per footnote).
• Shares owned after the transaction: not specified in the information provided.
• Notable footnotes: F1 indicates the trades were under a Rule 10b5-1 plan; F2/F3 note weighted-average pricing and provide trade price ranges; F4 identifies the family trust holding.

Context
These were sales (not purchases or option exercises) executed under a pre-established 10b5-1 plan, which typically schedules automatic trades and is commonly used by insiders to pre-clear transactions. Such planned sales are often routine and do not necessarily convey management’s view of the company’s near-term prospects.