Prior Jane 4/A
4/A · Vita Coco Company, Inc. · Filed Feb 26, 2026
Research Summary
AI-generated summary of this filing
Vita Coco (COCO) CMO Jane Prior Receives 10,315 Awarded Shares
What Happened
Jane Prior, Chief Marketing Officer of Vita Coco Company, had restricted stock units (RSUs) and performance stock units (PSUs) vest on February 20, 2026. She was credited with 4,401 shares from an RSU award and 5,914 shares from PSUs (5,914 PSUs vested at 100% of target), for a gross total of 10,315 shares (reported at $0 acquisition price since these were awards/vested shares). To satisfy tax withholding obligations, 3,267 shares were withheld (non-discretionary), leaving a net addition of 7,048 shares to her holdings. This filing is an amended Form 4 filed February 26, 2026 covering the Feb 20 transactions.
Key Details
- Transaction date(s): February 20, 2026; amended Form 4 filed February 26, 2026.
- Breakdown: 4,401 shares (RSU vesting, code A); 5,914 shares (PSU vesting/conversion, code M; 100% of target per footnote).
- Tax withholding: 3,267 shares withheld to cover tax liability (code F); withholding was mandated by the issuer and non‑discretionary.
- Reported dollar value: $0 on Form 4 because these were awards/vestings (no cash purchase).
- Shares owned after transaction: not specified in the provided filing summary.
- Footnotes: F1 (RSU vesting schedule), F2 (PSU vesting at 100%), F3 (non‑discretionary withholding). Several other footnotes (F4–F9) describe option vesting schedules but are not part of these transactions.
- Filing status: This is an amended filing; no timeliness flag provided in the materials supplied.
Context
- These transactions are awards vesting (not open‑market purchases or sales). The PSU entry reflects conversion of performance units into shares; the withholding is a routine, issuer‑mandated tax‑satisfaction action and not a discretionary sale. Awards vesting can increase an insider’s holdings but do not, by themselves, indicate a buying decision in the market.
Insider Transaction Report
- Award
Common Stock
[F1]2026-02-20+4,401→ 126,915 total - Exercise/Conversion
Common Stock
[F2]2026-02-20+5,914→ 132,829 total - Tax Payment
Common Stock
[F3]2026-02-20−3,267→ 129,562 total - Exercise/Conversion
Performance Stock Units
[F2]2026-02-20−5,914→ 0 totalExercise: $0.00From: 2026-02-20→ Common Stock (5,914 underlying)
- 3,675
Non-Qualified Stock Option (Right to Buy)
[F4]Exercise: $10.18Exp: 2029-12-16→ Common Stock (3,675 underlying) - 23,750
Non-Qualified Stock Option (Right to Buy)
[F4]Exercise: $10.18Exp: 2030-02-10→ Common Stock (23,750 underlying) - 27,300
Non-Qualified Stock Option (Right to Buy)
[F4]Exercise: $10.18Exp: 2031-01-11→ Common Stock (27,300 underlying) - 45,605
Non-Qualified Stock Option (Right to Buy)
[F5]Exercise: $15.00Exp: 2031-10-21→ Common Stock (45,605 underlying) - 42,980
Non-Qualified Stock Option (Right to Buy)
[F6]Exercise: $15.36Exp: 2032-08-15→ Common Stock (42,980 underlying) - 14,205
Non-Qualified Stock Option (Right to Buy)
[F7]Exercise: $16.91Exp: 2033-03-10→ Common Stock (14,205 underlying) - 8,746
Non-Qualified Stock Option (Right to Buy)
[F8]Exercise: $26.18Exp: 2034-03-04→ Common Stock (8,746 underlying) - 13,218
Non-Qualified Stock Option (Right to Buy)
[F9]Exercise: $33.36Exp: 2035-03-04→ Common Stock (13,218 underlying)
Footnotes (9)
- [F1]The Reporting Person was granted restricted stock units that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date. Unless otherwise provided, on each vesting date shares of Common Stock will automatically be withheld to satisfy the Reporting Person's tax withholding obligations in a non-discretionary transaction.
- [F2]The acquisition reported on this Form 4 represents the vesting of Performance Stock Units (PSU) originally granted on March 10, 2023. Each PSU represents the right to receive one share of common stock. Based on performance achievement of 100%, the Reporting Person received 5,914 shares, representing 100% of the target award of 5,914 PSUs.
- [F3]The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of PSUs. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
- [F4]The stock option is fully vested and currently exercisable.
- [F5]The stock option vests in four equal annual installments beginning on November 27, 2022.
- [F6]The stock option vests in three equal annual installments beginning on August 15, 2025.
- [F7]The stock options vest in four annual equal installments beginning on March 10, 2024.
- [F8]The stock option vests in four equal annual installments beginning on March 4, 2025.
- [F9]The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.