Vita Coco Company, Inc.·4/A

Feb 26, 5:19 PM ET

Prior Jane 4/A

Research Summary

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Vita Coco (COCO) CMO Jane Prior Receives 10,315 Awarded Shares

What Happened

Jane Prior, Chief Marketing Officer of Vita Coco Company, had restricted stock units (RSUs) and performance stock units (PSUs) vest on February 20, 2026. She was credited with 4,401 shares from an RSU award and 5,914 shares from PSUs (5,914 PSUs vested at 100% of target), for a gross total of 10,315 shares (reported at $0 acquisition price since these were awards/vested shares). To satisfy tax withholding obligations, 3,267 shares were withheld (non-discretionary), leaving a net addition of 7,048 shares to her holdings. This filing is an amended Form 4 filed February 26, 2026 covering the Feb 20 transactions.

Key Details

  • Transaction date(s): February 20, 2026; amended Form 4 filed February 26, 2026.
  • Breakdown: 4,401 shares (RSU vesting, code A); 5,914 shares (PSU vesting/conversion, code M; 100% of target per footnote).
  • Tax withholding: 3,267 shares withheld to cover tax liability (code F); withholding was mandated by the issuer and non‑discretionary.
  • Reported dollar value: $0 on Form 4 because these were awards/vestings (no cash purchase).
  • Shares owned after transaction: not specified in the provided filing summary.
  • Footnotes: F1 (RSU vesting schedule), F2 (PSU vesting at 100%), F3 (non‑discretionary withholding). Several other footnotes (F4–F9) describe option vesting schedules but are not part of these transactions.
  • Filing status: This is an amended filing; no timeliness flag provided in the materials supplied.

Context

  • These transactions are awards vesting (not open‑market purchases or sales). The PSU entry reflects conversion of performance units into shares; the withholding is a routine, issuer‑mandated tax‑satisfaction action and not a discretionary sale. Awards vesting can increase an insider’s holdings but do not, by themselves, indicate a buying decision in the market.