Vita Coco Company, Inc.·4

Mar 9, 7:16 PM ET

Roper Martin 4

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Vita Coco (COCO) CEO Roper Martin Sells 5,363 Shares

What Happened Roper Martin, CEO of Vita Coco Company, Inc. (COCO), had 5,363 shares withheld and disposed of on March 5, 2026 to cover tax withholding obligations related to the vesting and settlement of restricted stock units (RSUs). The shares were valued at $55.17 each, for a total of $295,904. This was a mandated tax-withholding disposition (transaction code F), not a discretionary open-market sale.

Key Details

  • Transaction date: March 5, 2026; Form 4 filed: March 9, 2026 (timely).
  • Shares disposed: 5,363 at $55.17 per share; total value about $295,904.
  • Transaction type: F — shares withheld to satisfy tax withholding on RSU vesting (issuer-mandated).
  • Shares owned after the transaction: not specified in the provided filing excerpt.
  • Footnotes: F1 confirms the withholding was mandatory for tax purposes. Other footnotes (F2–F4) reference family trusts and F5–F9 list option vesting schedules included in the filing.

Context Share withholding to cover taxes on vested RSUs is a common, routine corporate practice and does not necessarily indicate the insider’s view of the company’s prospects. Because this was a tax-withholding (net settlement) of RSUs rather than an open-market sale, it should be interpreted differently than a voluntary sale by the insider.