Prior Jane 4

4 · Vita Coco Company, Inc. · Filed Mar 12, 2026

AI-generated summary of this filing

Updated Mar 12, 2026

Vita Coco CMO Jane Prior Withholds 818 Shares for Taxes

What Happened

Jane Prior, Chief Marketing Officer of Vita Coco Company, had 818 shares withheld to satisfy tax withholding obligations in connection with the vesting/settlement of restricted stock units (RSUs). The shares were reported disposed at $54.91 each for a total value of $44,916 on March 11, 2026. This was a mandatory issuer‑withheld tax payment, not a discretionary open‑market sale.

Key Details

Transaction date: 2026-03-11; reported on Form 4 filed 2026-03-12 (appears timely).
Transaction type/code: F — shares withheld to cover tax withholding on RSU settlement.
Amount: 818 shares × $54.91 = $44,916.
Shares owned after transaction: not specified in the provided filing excerpt.
Notable footnote: F1 states the disposition was mandated by the issuer to cover tax withholding and was not a discretionary transaction by the reporting person.
Other footnotes in the filing describe various option/vesting schedules (F2–F8), including a note (F5) that certain performance-based options vested as to 14,025 shares on Feb 20, 2026.

Context

Withholding to cover taxes is a routine, non‑discretionary administrative action and generally should not be interpreted as an insider signaling a view on the company’s stock. This was a tax-related disposition following RSU settlement rather than a sale for investment reasons.

Form 4

Period: 2026-03-11

Chief Marketing Officer

Transactions

Holdings

Non-Qualified Stock Option (Right to Buy)
[F2]
Exercise: $10.18Exp: 2031-01-11→ Common Stock (4,725 underlying)
4,725
Non-Qualified Stock Option (Right to Buy)
[F3]
Exercise: $15.00Exp: 2031-10-21→ Common Stock (45,605 underlying)
45,605
Non-Qualified Stock Option (Right to Buy)
[F4]
Exercise: $15.36Exp: 2032-08-15→ Common Stock (42,980 underlying)
42,980
Non-Qualified Stock Option (Right to Buy)
[F5]
Exercise: $16.91Exp: 2033-03-10→ Common Stock (14,025 underlying)
14,025
Non-Qualified Stock Option (Right to Buy)
[F6]
Exercise: $16.91Exp: 2033-03-10→ Common Stock (14,205 underlying)
14,205
Non-Qualified Stock Option (Right to Buy)
[F7]
Exercise: $26.18Exp: 2034-03-04→ Common Stock (8,746 underlying)
8,746
Non-Qualified Stock Option (Right to Buy)
[F8]
Exercise: $33.36Exp: 2035-03-04→ Common Stock (13,218 underlying)
13,218

Footnotes (8)

[F1]The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
[F2]The stock option is fully vested and currently exercisable.
[F3]The stock option vests in four equal annual installments beginning on November 27, 2022.
[F4]The stock option vests in three equal annual installments beginning on August 15, 2025.
[F5]The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
[F6]The stock options vest in four annual equal installments beginning on March 10, 2024.
[F7]The stock option vests in four equal annual installments beginning on March 4, 2025.
[F8]The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

Signature

/s/ Alison Klein, attorney-in-fact for Jane Prior|2026-03-12

1 file