Prior Jane 4

What Happened

• Jane Prior, Chief Marketing Officer of Vita Coco Company, had 818 shares withheld to satisfy tax withholding obligations in connection with the vesting/settlement of restricted stock units (RSUs). The shares were reported disposed at $54.91 each for a total value of $44,916 on March 11, 2026. This was a mandatory issuer‑withheld tax payment, not a discretionary open‑market sale.

Key Details

• Transaction date: 2026-03-11; reported on Form 4 filed 2026-03-12 (appears timely).
• Transaction type/code: F — shares withheld to cover tax withholding on RSU settlement.
• Amount: 818 shares × $54.91 = $44,916.
• Shares owned after transaction: not specified in the provided filing excerpt.
• Notable footnote: F1 states the disposition was mandated by the issuer to cover tax withholding and was not a discretionary transaction by the reporting person.
• Other footnotes in the filing describe various option/vesting schedules (F2–F8), including a note (F5) that certain performance-based options vested as to 14,025 shares on Feb 20, 2026.

Context

• Withholding to cover taxes is a routine, non‑discretionary administrative action and generally should not be interpreted as an insider signaling a view on the company’s stock. This was a tax-related disposition following RSU settlement rather than a sale for investment reasons.