BAKER COREY 4

What Happened
Corey Baker, Chief Financial Officer of Vita Coco Company, sold a total of 4,000 shares of COCO common stock in two open-market transactions, generating combined proceeds of approximately $233,680. The sales were executed at $58.86 (2,000 shares) and $57.98 (2,000 shares). These were sales (not purchases) and were reported as being made pursuant to a Rule 10b5-1 trading plan.

Key Details

• Transactions:
  • 2026-03-13: Sold 2,000 shares at $58.86 — proceeds $117,720.
  • 2026-03-16: Sold 2,000 shares at $57.98 — proceeds $115,960.
• Total shares sold: 4,000; total proceeds: $233,680.
• Reported as effected under a Rule 10b5-1 trading plan (Footnote F1).
• The filing included additional footnotes (F2–F5) describing various stock-option vesting schedules for the reporting person.
• Shares owned after the transactions: not specified in the provided filing summary.
• Filing timeliness: Form 4 filed 2026-03-17; transactions occurred 2026-03-13 and 2026-03-16 — filing appears timely.

Context
Sales under a 10b5-1 plan are pre-arranged and typically indicate scheduled disposition rather than a discretionary, real-time decision by the insider. Sales are generally considered routine disclosures; they do not necessarily reflect the insider’s view of the company’s near-term prospects.