Burth Jonathan 4

What Happened

• Jonathan Burth, Chief Operating Officer of Vita Coco (COCO), exercised stock options to acquire 40,000 shares at an exercise price of $10.18 per share (total cash paid ≈ $407,120) and sold a total of 60,000 shares in open-market transactions on March 16, 2026.
• The open-market sales included: 20,000 shares at $57.98 ($1,159,600), 8,825 shares at $57.98 ($511,674), 11,175 shares at $57.98 ($647,927), and 20,000 shares at $60.00 ($1,200,000). Gross proceeds from the sales totaled $3,519,201, implying net proceeds of roughly $3.11M after the option exercise cost.
• The sales were reported as effected pursuant to a Rule 10b5-1 trading plan (see footnote F1), indicating pre‑planned dispositions rather than ad hoc sales.

Key Details

• Transaction date: March 16, 2026; Form 4 filed March 18, 2026 (appears timely).
• Options exercised: 8,825; 11,175; and 20,000 shares (total 40,000) at $10.18 each (total ≈ $407,120).
• Shares sold: 60,000 shares in multiple blocks at ~$57.98–$60.00 per share; gross proceeds ≈ $3,519,201.
• Shares owned after transaction: Not specified in the provided data.
• Footnotes of note: F1 indicates sales were pursuant to a Rule 10b5-1 plan. Other footnotes show various option vesting and performance-vesting terms (options were vested/exercisable or had recently vested tranches).

Context

• This sequence is a common pattern: options were exercised and a large block of shares was sold shortly thereafter — effectively a sale of shares obtained via option exercise (often called a cashless or simultaneous sale).
• Sales under a 10b5-1 plan are pre‑scheduled and typically viewed as routine dispositions, not necessarily a change in insider sentiment.
• The filing is factual reporting of the insider’s transactions; it does not by itself indicate the company outlook or insider intent.