Sadowsky Kenneth 4

What Happened
Kenneth Sadowsky, a director of Vita Coco Company, Inc. (COCO), sold 3,900 shares of common stock in an open-market transaction on 2026-03-18. The reported weighted-average price was $56.92, for total proceeds of approximately $221,980. This was a sale (not a purchase) and therefore is generally considered a routine insider disposition rather than a direct bullish signal.

Key Details

• Transaction date: 2026-03-18; Form 4 filed 2026-03-19 (timely filing).
• Shares sold: 3,900; reported weighted-average price: $56.92; total value ≈ $221,980.
• Price range: sales occurred at prices between $56.54 and $57.77 (reporting person will provide breakdown on request).
• Footnotes: Sale was effected pursuant to a Rule 10b5-1 trading plan (F1). Weighted-average and price range disclosure noted (F2). Filing also notes a fully vested, currently exercisable stock option (F3).
• Shares owned after the transaction: not specified in the provided filing excerpt.

Context

• Rule 10b5-1 plans are pre-arranged trading plans that allow insiders to sell at predetermined times and are commonly used to avoid accusations of trading on material nonpublic information. Such sales are routine and do not by themselves indicate management sentiment.
• No option exercise, gift, or tax-withholding sale was reported in this transaction; it was a straight disposition (sale).