BAKER COREY 4

What Happened
Corey Baker, Chief Financial Officer of Vita Coco Company, sold a total of 4,000 shares of common stock in two open-market transactions. On 2026-03-17 he sold 2,000 shares at $59.92 for $119,840, and on 2026-03-18 he sold 2,000 shares at $58.04 for $116,080, totaling $235,920. These were sales (not purchases), which are often routine cash-management actions rather than explicit bullish signals.

Key Details

• Transaction dates and prices:
  • 2026-03-17: Sold 2,000 shares @ $59.92 — $119,840
  • 2026-03-18: Sold 2,000 shares @ $58.04 — $116,080
• Total sold: 4,000 shares for $235,920.
• Shares owned after the transactions: Not specified in the filing.
• Notable footnotes:
  • F1: Sales were effected pursuant to a Rule 10b5-1 trading plan (pre-arranged trading program).
  • The filing also includes several footnotes (F2–F5) describing option vesting schedules for the reporting person, but these transactions were open-market sales of common stock, not option exercises.
• Filing timeliness: Report filed 2026-03-19. Transactions occurred 2026-03-17 and 2026-03-18; the filing appears timely under Form 4 rules.

Context
A Rule 10b5-1 plan means the sales were made under a pre-established trading arrangement, which can limit the ability to draw conclusions about the insider’s view of the company. Because these are sales (S), they are generally viewed as routine insider liquidity rather than a direct bullish signal. The option vesting notes in the filing simply describe future vesting schedules and do not indicate that options were exercised in these transactions.