BAKER COREY 4

What Happened Corey Baker, Chief Financial Officer of Vita Coco Company, sold 2,000 shares of common stock on March 19, 2026, at $55.45 per share for total proceeds of $110,900. The transaction is reported as a sale (S) and was effected pursuant to a Rule 10b5-1 trading plan, indicating the trades were pre-planned rather than ad hoc.

Key Details

• Transaction date and price: 2026-03-19 — 2,000 shares at $55.45 each (total $110,900).
• Transaction type: Sale (open market/private sale) under a Rule 10b5-1 plan (Footnote F1).
• Filing date: Form 4 filed 2026-03-23 reporting the 3/19/2026 trade — this filing date is within the typical two business‑day Form 4 window and appears timely.
• Shares owned after transaction: Not disclosed in the information provided in this summary.
• Additional footnotes: The filing includes multiple footnotes (F2–F5) describing outstanding stock option grants with staggered vesting schedules (vesting beginning March 2024 and through 2027); these relate to option holdings rather than the reported sale.

Context Sales under a 10b5-1 plan are generally pre-established trading arrangements and are often considered routine liquidity events rather than signals of new insider sentiment. For retail investors, purchases are typically more informative than routine plan-driven sales; this entry documents a planned disposition of shares by the CFO.