Sadowsky Kenneth 4

What Happened
Kenneth Sadowsky, a director of Vita Coco Company, Inc. (COCO), sold 3,900 shares of common stock on April 15, 2026 in an open-market transaction for total proceeds of approximately $190,827. The reported weighted-average price was $48.93 per share; individual sale prices ranged from $48.50 to $49.34. This was a sale (code S), which is often routine insider selling rather than a purchase signal.

Key Details

• Transaction date: 2026-04-15; filing date: 2026-04-16 (filed promptly the next day).
• Price: weighted average $48.93; per-share range $48.50–$49.34.
• Shares sold: 3,900; total proceeds: ~$190,827.
• Shares owned after transaction: not reported in this filing.
• Notable footnotes: sales were made pursuant to a Rule 10b5-1 trading plan (F1). The price shown is a weighted average across multiple trades and the filer will provide breakdown on request (F2). The filing also notes a fully vested, currently exercisable stock option (F3), though no option exercise was reported.
• Transaction type: Sale (S). No late filing flag noted.

Context
A 10b5-1 plan indicates these sales were pre‑scheduled and may be routine for insiders managing diversification or liquidity needs; it does not necessarily reflect the insider’s view of the company’s prospects. For retail investors, purchases by insiders tend to carry more informational weight than routine sales.