Vita Coco Company, Inc.·4

Apr 17, 4:34 PM ET

Roper Martin 4

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Vita Coco (COCO) CEO Roper Martin Exercises Options, Sells 25,000 Shares

What Happened

  • Roper Martin, CEO of Vita Coco Company, exercised 25,000 stock options at $10.18 per share (cost $254,450) on April 16, 2026, and immediately sold 25,000 shares in an open-market transaction at $50.00 per share for proceeds of $1,250,000. The filing also reports a separate derivative conversion of 25,000 shares shown as a disposition at $0 consideration (no cash proceeds stated).
  • The primary economic effect reported was a sale of 25,000 shares (disposition), while the option exercise provided the shares that were sold.

Key Details

  • Transaction date: 2026-04-16; Sale price: $50.00 x 25,000 = $1,250,000; Exercise price: $10.18 x 25,000 = $254,450.
  • Sales were effected pursuant to a Rule 10b5-1 trading plan (footnote F1).
  • Filing was submitted 2026-04-17 for transactions on 2026-04-16 (timely reporting).
  • The filing also lists a derivative conversion/disposition of 25,000 shares at $0 (no cash reported); the filing does not specify the reason or destination for those shares.
  • Additional footnotes in the filing reference family trusts (F2–F4) and various option vesting schedules (F5–F9); the excerpt provided does not state the insider’s post-transaction beneficial ownership.

Context

  • This sequence (exercise of options followed by an immediate sale) is commonly a cashless realization of option value: the holder pays the strike to obtain shares and sells them at market price, capturing the spread.
  • Sales under a pre-established 10b5-1 plan are routine and do not, by themselves, indicate the insider’s view of the company’s long-term prospects.
  • No purchase (bullish) transaction was reported; the filing is primarily a sale/realization event.