Vita Coco Company, Inc.·4

Apr 28, 5:16 PM ET

Roper Martin 4

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Vita Coco (COCO) CEO Martin Roper Exercises Options, Sells Shares

What Happened

  • Martin Roper, CEO of Vita Coco Company, exercised a total of 50,000 stock options (25,000 on 2026-04-24 and 25,000 on 2026-04-27) at a strike price of $10.18, paying $508,900 in exercise costs. He sold the 50,000 resulting shares in two open-market transactions (25,000 shares each day) at $50.00 per share, generating $2,500,000 in gross proceeds. The Form 4 also reports the related derivative conversions at $0.00, reflecting the option-to-share conversion.

Key Details

  • Transaction dates and prices:
    • 2026-04-24: exercised 25,000 options @ $10.18 (cost $254,450); sold 25,000 shares @ $50.00 (proceeds $1,250,000).
    • 2026-04-27: exercised 25,000 options @ $10.18 (cost $254,450); sold 25,000 shares @ $50.00 (proceeds $1,250,000).
  • Net proceeds (approx.): $2,500,000 gross sales − $508,900 exercise cost = ~$1,991,100 before taxes/fees.
  • Sales were effected pursuant to a Rule 10b5‑1 trading plan (footnote F1).
  • The filing was submitted 2026-04-28 for transactions on 2026-04-24 and 2026-04-27 — within the SEC’s two-business-day Form 4 reporting window.
  • Shares owned after the transactions are not specified in the information provided in this Form 4.

Context

  • This was essentially a same-day exercise-and-sell (cashless-style) sequence: options were exercised and the resulting shares were sold shortly thereafter. Such transactions are often executed under pre-established 10b5‑1 plans and can be routine liquidity events rather than a clear signal about the CEO’s view of the company. The Form’s derivative entries at $0.00 reflect conversion/cancellation of the exercised options.