van Es Charles 4

What Happened
Charles van Es, Chief Commercial Officer of Vita Coco Company, sold 2,000 shares of common stock in an open-market transaction on May 1, 2026 at $66.87 per share, for total proceeds of $133,740. The filing indicates the sale was executed pursuant to a Rule 10b5-1 trading plan (routine, pre-arranged sale).

Key Details

• Transaction date and price: May 1, 2026 — 2,000 shares sold at $66.87 per share (total $133,740). Transaction code: S (sale).
• Method: Open market sale reported; footnote F1 confirms the sale was under a Rule 10b5-1 plan.
• Shares owned after transaction: Not disclosed in this Form 4.
• Filing timeliness: Form filed May 4, 2026 (appears to be timely).
• Related footnotes: Filing includes several footnotes about option vesting schedules (F2–F8). Notably, F5 states that performance conditions were met resulting in vesting of options covering 14,025 shares on Feb 20, 2026.

Context
Sales under a 10b5-1 plan are typically pre-planned and do not necessarily indicate new company-specific information. This report documents a routine insider sale rather than a purchase; retail investors often view purchases as a stronger signal of insider confidence.