van Es Charles 4

What Happened

• Charles van Es, Chief Commercial Officer of Vita Coco Company, sold 8,561 shares of common stock on May 8, 2026 at $70.00 per share, for total proceeds of $599,270. The reported disposition is coded as a sale (S) and was effected pursuant to a Rule 10b5-1 trading plan.

Key Details

• Transaction date and price: 2026-05-08, 8,561 shares @ $70.00 each.
• Total value: $599,270.
• Shares owned after transaction: not specified in the provided filing details.
• Notable footnotes: F1 indicates the sale was made under a Rule 10b5-1 plan. Other footnotes (F2–F8) describe various option vesting schedules; F5 notes 14,025 option shares vested on Feb 20, 2026.
• Filing timeliness: Form 4 was filed on 2026-05-11 reporting the 2026-05-08 transaction; this appears to be a timely filing (within the standard two business days).

Context

• Sales executed under a Rule 10b5-1 plan are pre-arranged, scheduled trades and do not necessarily reflect the insider’s current view of the company. The filing also documents several option vesting provisions (including a recent vesting event in February 2026) that may explain the availability of shares for sale. As with all insider sales, this is factual disclosure rather than a buy/sell recommendation.