Vita Coco Company, Inc.·4

May 13, 4:41 PM ET

Burth Jonathan 4

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Vita Coco (COCO) COO Jonathan Burth Exercises Options, Sells 30,000 Shares

What Happened

  • Jonathan Burth, Chief Operating Officer of Vita Coco Company, exercised 30,000 option-derived shares at $10.18 per share (total exercise cost $305,340) and sold 30,000 shares in an open-market transaction at $75.00 per share, generating $2,250,000 in gross proceeds. The filing also records a related derivative disposition at $0.00, reflecting the conversion/cancellation of the option upon exercise.

Key Details

  • Transaction dates: All activity reported for 2026-05-12; Form 4 filed 2026-05-13 (appears timely).
  • Exercise: 30,000 shares acquired @ $10.18 (total $305,340).
  • Sale: 30,000 shares sold @ $75.00 (total proceeds $2,250,000).
  • Derivative entry: 30,000 shares reported disposed at $0.00 — reflects conversion/cancellation of the option on exercise.
  • Shares owned after transaction: Not specified in the provided excerpt of the filing.
  • Notable footnotes: F1 indicates the sale was effected pursuant to a Rule 10b5-1 trading plan; F2–F9 describe vesting and performance conditions for the options (some tranches previously vested, with certain vesting events noted in Feb 2024 and Feb 2026).

Context

  • Because the options were exercised and the same number of shares were sold the same day, this effectively resembles a cashless exercise where the newly acquired shares were immediately sold. The sale was conducted under a 10b5‑1 plan, which is a pre-arranged trading plan often used to avoid timing concerns.