Vita Coco Company, Inc.·4

May 21, 4:08 PM ET

Sadowsky Kenneth 4

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Vita Coco (COCO) Director Kenneth Sadowsky Sells 3,900 Shares

What Happened
Kenneth Sadowsky, a director of Vita Coco Company, sold 3,900 shares of the company's common stock in an open-market transaction on 2026-05-20. The weighted-average sale price was $77.47 per share for total proceeds of approximately $302,153. This was a sale (not a purchase) and therefore typically considered a routine insider disposition rather than a direct bullish signal.

Key Details

  • Transaction date: 2026-05-20 (reported on Form 4 filed 2026-05-21).
  • Transaction type: Sale (open market), total shares sold: 3,900.
  • Price: Weighted average $77.47; individual sale prices ranged from $76.54 to $78.05.
  • Total proceeds: ~$302,153.
  • Shares owned after transaction: Not disclosed in the provided filing excerpt.
  • Notable footnotes: (1) Sales were made pursuant to a Rule 10b5-1 trading plan; (2) reported price is a weighted average across multiple trades — reporting person will provide per-price detail on request; (3) filing notes a fully vested, exercisable option (not part of this sale).
  • Timeliness: Filed the next day (appears timely under Form 4 requirements).

Context
A 10b5-1 plan indicates the trades were prearranged, which can limit inference about the director’s view of the company. Sales are common for insiders for diversification or liquidity needs; they do not necessarily reflect nonpublic information or future company performance. If you want ownership post-transaction or per-trade price breakdowns, the filer says they will supply that detail on request.